Explore Topics / Real-world Brand Examples(18 Videos)
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Irene Rosenfeld - Roundtable Discussion
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Irene Rosenfeld is CEO of Kraft Foods Inc., having been appointed June 26, 2006.
Rosenfel...
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We had very strong brand names and there was really no competition and in many cases the customers w...
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10/18/2007
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Wayne Meichner - Lecture - Polo Ralph La
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Wayne Meichner is President of Polo Ralph Lauren Retail Corporation. He oversees all aspects of...
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Ralph is 67 and everything he had done was intuitive and instinctual and he still manages the compan...
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9/28/2007
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Wayne Meichner - Lecture - Polo Ralph La
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Wayne Meichner is President of Polo Ralph Lauren Retail Corporation. He oversees all aspects of...
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I'd say Ralph's ad campaigns are less controversial first of all, so they're more consistent and wel...
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9/28/2007
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Wayne Meichner - Lecture - Polo Ralph La
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Wayne Meichner is President of Polo Ralph Lauren Retail Corporation. He oversees all aspects of...
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You know, we're at risk at that a while ago before the company went public and they were looking for...
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9/28/2007
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Wayne Meichner - Lecture - Polo Ralph La
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Wayne Meichner is President of Polo Ralph Lauren Retail Corporation. He oversees all aspects of...
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Again as I was saying over the last five years well our stock went from 20 bucks to actually get ove...
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9/28/2007
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Donald Katz - Interview - Audible
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Donald Katz is founder, CEO, and Chairman of the Board of Audible, Inc., the Internet's premier a...
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What is a branded piece of content and what is a branded kind of destination. So I study the vertic...
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7/17/2007
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John Cannon - Lecture - Nestle USA and I
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John Cannon is the Business Development Director at Nestle USA. Prior to his role in business dev...
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What we did is we came out with a product. You know we're talking about Corner Bistro what we're go...
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10/1/2005
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Earl Blanks - Lecture - Party City
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Earl Blanks is a former owner of a Party City franchise. Prior to his involvement with Party City, ...
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P&G is quite an interesting company. I mentioned entrepreneurship. Many of you know that it is...
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11/18/04
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Bill Shore - Interview - Share Our Stren
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Bill Shore is the founder and executive director of Share Our Strength, a national nonprofit that...
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Well we're trying to, with each of our programs, build kind of a brand around them so there's consis...
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9/15/2004
